Monday, May 12, 2008

It's It

Cappuccino It's It...no sweeter three words have ever been spoken. Have you ever had an It's It? They're ice cream sandwiches made by a little company in Northern California, and mainly sold in the freezer cases of dingy liquor stores in San Francisco. Ice cream (vanilla, chocolate, mint, or cappuccino) is sandwiched between two frighteningly soft oatmeal cookies, then covered in a thin layer of chocolate. Although they are beyond yummy, I've long suspected that to those of us who love them, a large part of that love is based on nostalgia.

A text from Anh last week teasingly told me that he had found them sold by the box at a local grocery store (I was only slightly deterred that they only carried vanilla). Instead of going right away, though, I hesitated. You see, every time I took a peek into a coffin-shaped case of frozen treats in too-numerous-to-count dingy liquor stores around LA, I had hoped that I would find an It's It. That was the way it was supposed to be; I would glance down, expecting defeat, and there they would be! I would gasp audibly, and snap a picture with my camera phone to send to Micah (just as he had done while in San Francisco a few months back to tease me) before buying up the entire stock. It just didn't seem right to purposefully make the trek, and with every intention, buy an It's It.

I was wrong at thinking it wouldn't be the same, though. As I crept towards the frozen foods isle, my heart plummeted at the thought that "maybe they'll be sold out". They weren't, though...and when I saw them, I gasped audibly and squealed from happiness. Later, after buying two boxes and calling Micah to come over, telling him I had a surprise for him (he gasped audibly when he saw them), we all sat eating them quietly in my bedroom. It was Prez's first It's It, and although he said they were good, I don't think he has the emotional ties to them that I do. Hopefully he'll stick around long enough to procure those ties.


What's your nostalgia-inducing foods?

10 comments:

DiaryofWhy said...

Wow, we definitely don't have those here on the east coast, and I'm feeling a twinge of jealousy. If I had a similarly nostalgic snack food I think it would have to be Little Debbie oatmeal pies. The sweetness, the softness, the gooiness...packed into my lunch bag every day for years and years.

Carlos Ramos said...

ok asshole! I can't believe I didn't get a text after texting you when I got a hot lead.

for shame Georgia. For shame indeed...

Molly said...

Georgia Hardstark And The Kingdom Of The Cappucino Its-It

santos. said...

i haven't been there in awhile--like maybe 2 or 3 years--but the albertson's on venice used to have it's it. might still. and what is that other one that's more like a traditional ice cream sandwich....big daddy. BIG DADDY.

Miss Alie Ward said...

I love that It's Its are such delicious, frozen preciousness that they inspire people to call each other assholes. That's passion, folks.

PS- I would eat a brick of pink popcorn in a heartbeat, any day of the year. Assholes.

leah said...

The mint ones remind me of Lakeside Junior High School, where I swear I ate one for lunch every day for like 3 months straight...

Hillary said...

we don't have those in Canada

stupid Canada

Georgia said...

DOW - I've only had one Little Debbie oatmeal pie...and it was heavenly.

Molly - That's my new band name!!!

Santos - Big Daddy...amazing.

Alie - What the hell is pink popcorn? Also, remember when we ate that huge bag of warm kettle corn in, like, five minutes flat? Lets do that again.

Lee - Yes! They had them at Woodbridge High, too. We never knew how good we had it.

Anh said...

thanks for inviting me over for the it's it party, yerk!

especially when you were at the albertson's TWO MINUTES from me. sigh.

whatev said...

Since there was no way in hell I was bringing a lunch to middle school either, I ate cappucino its its religiously every day for lunch 7th and 8th grades at MLK Jr. High. I think their current appeal is at least 1/2 nostalgia as they're actually don't taste that good anymore.